From COVER’s financial results presentation:The planned upfront (strategic) investments for this fiscal year, as set out in the initial budget, have been executed as scheduled.Progress has been made in optimizing the logistics system and expanding content offerings.
Cover Corp. (Ticker: 5253) announced its non-consolidated financial results for the six months ended September 2025 (April–September) on November 11. This time, we would like to focus on the areas where the company has made forward-looking investments, based on its financial results presentation materials.
One of these initiatives involves logistics. The company has been working to enhance customer service and optimize costs through multiple measures planned for the second half of the fiscal year and the next fiscal year. These efforts include optimizing logistics from overseas production sites and improving efficiency by integrating domestic logistics hubs.
For the second half of the fiscal year, the company aims to stimulate demand by enhancing the customer experience through initiatives such as fixing international shipping fees and introducing economy delivery services.
The other area of focus is content expansion. By releasing small- to mid-sized game titles developed by external developers, the company has strengthened the presence of its affiliated VTubers in the gaming market.
In addition, within Holoearth, the company held the “Talent Descent Festival,” an event where fans could directly interact with VTuber talents, enabling a more immersive VTuber experience through mutual communication with the talents.
Furthermore, the company has been promoting various initiatives such as reviewing its personnel and organizational structures and enhancing talent support. As a result, it stated that the planned strategic investments for this fiscal year, as outlined in the initial budget, have progressed as scheduled.